• Solutions
    arrow_drop_down
    • Off Market Leads
    • Skip Tracing
    • Custom Leads Mining
    • Virtual Assistance
    • Evaluation CMA
  • Membership
    arrow_drop_down
    • Pricing
  • Events
    arrow_drop_down
    • Events
    • Speakers
  • Educational
    arrow_drop_down
    • Blog
    • E-Books
  • About Us
    arrow_drop_down
    • Invest With Us
    • Recognitions
    • Talent Acquisition
    • Work With Us
    • FAQ
  • Contact Us

Marketing Automation and Deal-Finding: Facing the “New Normal” in Real Estate Investing

  • Details
  • Reviews 0
  • prev
  • next
  • Leave a review
  • Bookmark
  • Share
  • Report
  • prev
  • next
Description
Deal-finding is an important task in real estate investing

Phone calls during vacation. Countless mails. Hectic Schedule. Is there a way to break the concept that a successful man is always busy?

 

Choosing to Work Smart

Hard work is a positive characteristic of a successful individual. However, technology enables us to accomplish tasks in a faster and easier way. The trend now is to “work smart” rather than “work hard”. Based on the Altus Group CRE Innovation Report, commercial real estate industries are competitive in technology innovation to save capital allocation. The report includes a survey of over 300 international commercial real estate executives. It reveals that 77% of the firms are investing in technology to support their processes and assets. Indeed, the market automation continues to show growth and relevance in real estate investing.

 

Finding deals in a customary way

The usual way to find deals is to look for the following sources:

Listed deals

Listed deals are those included in the Multiple Listing Service (MLS). This database is officially endorsed and supported by the National Association of Realtors. The database contains a concise list of the properties and information that you need. However, the competition in MLS is very high as the information is available to other investors as well. You can also find listed deals through online and offline sources.

Off-market leads

Off-market leads refer to properties that are subject to sale without the intervention of any official advertising platforms. Some strategies for finding off-market leads are bandit signs, direct mail, and FSBO. You may also use the method of “direct to seller marketing” and pocket listings from agents.  Likewise, you can search through online sites, digital platforms, social media, and even from your workmates and friends.

Referrals/ networking

Maintaining a circle of business acquaintances is advisable. You must strengthen your community to be able to expand your network. Your friends and colleagues can even give you useful referrals to find deals.

 

 

Technology makes deal-finding faster and easier through marketing automation

 

The “New Normal” and the demand for technology

The COVID-19 crisis brings a lot of changes in the economy. The demand for technology becomes more prevalent as most businesses are shifting to a work-from-home arrangement. The clamor for  smartphones, laptops and gadgets continue to surge in response to technological automation. In real estate investing, the customary ways to find deals become even more challenging. The mobility of people is still being regulated. Most seminars and events are now shifted to online training, webinars, and virtual events. Marketing tasks are now also being done through an online platform.

 

Marketing automation and deal-finding

The conventional method of physically searching for deals is not the only way to do it. Deal-finding can be done through marketing automation.

Marketing automation is an automated system that manages marketing campaigns across various channels. The goal is to leverage all the tools available to reach potential clients. The most common channels for digital marketing are media and television; cell phone through SMS and multimedia messages; email marketing and social media.

 

The impact of automation

Manually sending an SMS is no longer necessary using automation tools. The integration of artificial intelligence can make this task possible on a mass scale within a short period of time. Marketing automation can maximize your time and save your energy as technology works for you.

Here are some ways you can do to optimize marketing automation:

1-Start with a large number of leads

Marketing is a sales funnel and a mass number game. You need to start with a large scale of leads that will gradually filter down the funnel, until you reach the person that is willing to transact with you. Our deal finding suite may help you in starting with a large number of leads.With Real Estate IQ, we can provide you with more than 45,000 leads a month.

2-Apply the merging of fields method

Merging of fields method is a way of packaging your marketing strategy in a personal and conversational manner. The message you are sending must not be repetitive because your client may tag you as spammer if you will keep on sending monotonous messages. You need to put a personal approach in sending a message based on the interest of a person.

3-Develop social media marketing

Real estate investors are commonly using Facebook ads and Google ads to reach potential sellers and clients. Social media has developed a reputation to be a good avenue to find leads. Since most people maintain a social media account, it is a good platform to expand your community and promote your brand identity.

In Real Estate IQ, we are dedicating efforts for us to win together. You are welcome to be part of our community where we share ideas and experiences with other co-investors. You may also access our investment blogs and learn about the Hot trends in investing!

 

 

Credits: 

Joseph Dela Cruz has a background in Mechatronics Engineering and started his career in the high-tech industry in Austin, focusing on computer vision while becoming involved in the growing DIY/ maker and startup culture. His achievement includes bringing innovation in Real Estate IQ by combining technology, big data, and real estate; managing the Data Operations and Engineering team; and REIQ’S Austin & San Antonio Market Leader

 

Sources: 

https://www.worldpropertyjournal.com/real-estate-news/united-states/real-estate-automation-technology-impact-on-realtors-imprev-renwick-congdon-real-estate-marketing-automation-technology-replacing-agents-9265.php

Disclaimer: The blog articles are intended for educational and informational purposes only. Nothing in the content is intended as legal or financial advice.
Categories
  • Blogs
Tags
  • Deal Finding
  • Real Estate Strategies
mood_bad
  • Comments are closed.
  • You May Also Be Interested In

    Riches in the Niches: Leveraging Your Real Estate Investing

    Effects of COVID-19 in Socioeconomics- Why Invest in Real Estate NOW?

    The Value of Social Capital: Building and Expanding Your Real Estate Network

    GET OUR LATEST NEWS

    JOIN OUR REI COMMUNITY

    7950 Legacy Dr, Plano, TX 75024.
    Connect with us
    Reach us at 844-929-3325 from Monday through Friday, 8AM to 6PM (CT) or e-mail us.

    SOLUTIONS

    • Off Market Leads
    • Skip Tracing
    • Custom Leads Mining
    • Evaluation CMA
    • Virtual Assistance

    NAVIGATE

    • Membership
    • Blog
    • Events
    • Speakers
    • E-Books

    ABOUT US

    • Recognitions
    • Work With Us
    • Talent Acquisition
    • Invest With Us
    Copyright © 2023 – Real Estate IQ
    Privacy Policy   |   Terms & Conditions
    person
    Sign in
    personDon't have an account?
    lockForgot password?
    person
    Create an account

    Your personal data will be used to support your experience throughout this website, to manage access to your account, and for other purposes described in our privacy policy.

    Already Registered?

    Cart

    • Facebook
    • Twitter
    • WhatsApp
    • Telegram
    • Pinterest
    • LinkedIn
    • Tumblr
    • VKontakte
    • Mail
    • Copy link