Company Culture

The Three Uniques

These are what set us apart from our competition and make us #1 in Deal Finding!

Lead Generation

Lead Generation

We give you the highest number of quality leads of distressed and motivated sellers.

Quality Training

Quality Training

Our platform is very easy to use – and we have both live and online training events to help you use our systems to the fullest!



We are leaders in the REI community and you can tap into our extensive network.

Real Estate IQ

Real Estate IQ is a PropTech platform focused on helping real estate investors acquire properties and grow their portfolio. The company provides intelligent deal finding and deal analysis SaaS.

The Community

We provide an all-in one access for our valued clients–beginning and seasoned investors and help them connect and understand their markets, think smarter, and act quickly.

Our Guarantee

at Real Estate IQ!”

How We Started

Small Beginnings, Big Vision.

Real Estate IQ was founded in 2013 by Juan Carlos Cruz and Steve Liang. It was first named MLS Deal Finder, which focused on analyzing the real estate market and identifying houses that are good investment opportunities. 


Over time, a greatly expanded line of products have been developed which led to the name change of Real Estate IQ. Now, 5 years later, Real Estate IQ is greatly known to be #1 in Deal Finding. The company has also established solid niches in the real estate industry leading to investor success.

Our Leaders

Creating Through Real Estate Investments

Juan Carlos Cruz

Co-founder & Visionary


Steve Liang

Becky Kromminga

Houston Market Leader


Joseph Sun de la Cruz

Joseph Sun De La Cruz

Austin-San Antonio Market Leader


Rodney Rush

Dallas Fort-Worth Business Development


Joseph James

Commercial Real Estate Advisor



Systems and Technologies

Vision Technologies

Reading Real Estate Images and
understanding business opportunities in software development using images as a tool.

Machine Learning

Computer systems to improve the productivity and quality of lead generation on distressed and motivated sellers.

AI For Repair Budget

Artificial Intelligence that create repair budgets for distressed properties.

AI Driving For Dollars

Can drive through the neighborhood and discover distressed properties by looking at the property features like broken windows, unmowed yards and many other issues.

CRM Integration