Online Networking Is Easy - But Only If You Know How To Do It Properly
Since the coronavirus pandemic started, it created overwhelming chaos to the entire world. A huge percentage of businesses have shut down, so many people are dying, and almost all of us are stuck at home.
This chaos is very challenging for businesses, following the current trend of working from home, online networking is another trend that is keeping businesses strong. What you should realize is that this crisis is like a wave - you should learn how to ride it and stay on top of it, it’s like simply staying on top of the market trend.
So What Is Online Networking?
Online networking is the process of creating, building, nurturing virtual communities, and relationships between people online.
Online networking can be a powerful method to help you network with a lot of people and businesses online without having to put too much effort. Online networking can effectively help you promote your business and find people that can help your business grow. It is very important to nurture your online network and build strong relationships to make sure that this will be effective.
Real Estate IQ had an amazing webinar discussion about online networking and why this trend is important in the current crisis.
So Here’s What You Need To Start Your Online Networking
1. Build Your Brand
There are so many businesses online, so you need your business to be distinct and unique in comparison to other businesses. To make this possible, you need to build your brand. Building your brand will allow others to easily remember what is your business’s expertise and capabilities. Here’s what you need to build your brand:
- Logo - make sure that your logo is relevant to your business. Making business taglines is an important strategy as well to help distinguish your brand.
- Visual System - your business can be easily recognized by the uniqueness of its design. The key component for that is to choose the right colors. You can use 2-3 color palettes to make it simple, just make sure to use the right colors can easily be printed in black/white colors. Think about how Facebook, Twitter, and Instagram utilize the color of their logos in just 2-3 colors.
- Brand Strategy - is the core of your brand. As mentioned earlier, you must stick to a single brand to help your business be recognizable. Your brand strategy should also have it’s own core values, target audience, and brand attribute to help you easily establish your brand.
2. Utilize Social Networking Sites
Creating a social networking site for your business is just the start of building your network. It’s not all about getting followers, it’s all about keeping it updated. To utilize your social networking site, it is highly recommended to create useful content for your followers. Share news articles, create blogs, promote products or events which are relevant to your market and brand. By utilizing your social networking sites and keeping it active, it can be very easy to reach a wider audience from your target market.
3. Learn How To STALK Professionally
It may sound creepy, but stalking works effectively. To help your network grow, it is very important to connect with people that you want to network with. To do this effectively, you should learn more about your target person, try to check their social network, know the business that they are engaging with. From this point, it can be very easy to start a conversation and layout your interests from this person. The principle behind this is to make them interested in you by letting them know that you researched them, let it be obvious through your conversation.
4. Build A Support Group
To grow your network, you need people that will help you get meaningful insights and various perspectives. Building a support group is one effective way to do this, from various people, you can learn more about different fields. You may learn about operations, marketing, finance, and other fields. The key to making this effective is to have a diverse network with people from various backgrounds.
5. Pay Forward To Your Network
Your network can grow by making value for your brand. Making educational content or giving ideas to help your network build their business makes it easy to connect. Your goal behind this is to let them see your business as a reliable network. By paying forward your network through various methods, you are also creating a greater value for your brand.
If you want to learn more about the Hot Topics in the current business world, be sure to watch Real Estate IQ’s Hot Topic Webinar every week!